Labour Shortage in Quebec: How Can a Web Agency Support Your Team?

With 196,500 vacant positions registered during the first quarter of 2023 according to the Institut de la statistique du Québec and an unemployment rate of 4.2% in March of the same year, it is more than 64% of Quebec SMEs who say they have difficulty recruiting. Unfortunately, this issue should persist for some time. Although government measures are being deployed to remedy the situation, Mr. Boulet, Minister of Labour, Employment and Social Solidarity and Immigration, declared in an interview with Le Devoir that "the labor shortage will take years to resolve”.

In such a context, how can you support your teams who are overwhelmed and exhausted from being in front of their screens for over 40 hours a week? One of the solutions is to optimize your workflows with the help of a Web agency. This can help your business in its growth despite the labor shortage.

This article describes three reasons to do business with a digital agency during this labor shortage. Such a partnership will help you establish efficient processes that will benefit you immediately and in the long run.

Automate Your Processes to Free up Your Employees and Increase Efficiency

The web offers several opportunities that are unknown to the majority of people. Our electronic devices have a lot of features, but we must have the necessary knowledge to be able to take full advantage of them. Whether it is to create personalized sites or applications, synchronize data across multiple platforms, or even automate manual tasks, everything is possible in this digital era.

Here are a few examples of web opportunities you could take advantage of to help your employees make better use of their time:

• The integration of APIs, which push information from one system to another, in real time, to allow you to have the most recent data in all your apps;
• The creation of software tailored to your company’s processes and need to accelerate and/or automate manual tasks;
• The implementation of workflows to assign specific tasks to various departments or automate digital marketing campaigns to contact your leads and customers proactively;
• The use of a digital system to migrate your customers online and automate administrative tasks, such as invoicing, updating records, creating purchase orders and more;
• Etc.

Obviously, implementing these kinds of resources requires time and programming skills. If you do not have an in-house IT team, or if it has other priority projects to carry out, you should do business with a Web agency. The agency will take the time to analyze your different needs and create solutions that are perfectly adapted to your business, in addition to identifying digital opportunities that you could have missed. An agency will also work to help you optimize your various tools as new requirements are rising in your company and as the Web evolves. This type of partnership is an excellent long-term investment that will allow you to access customized tools in order to be more efficient and offer better service to your customers.

Centralize Your Tools in a CRM to Save Time With the Help of a Web Agency

Are you one of those companies that uses multiple tools to manage your business? Nowadays, hundreds of platforms/programs exist to help companies in their daily tasks. However, most of them have different functionalities and must be managed independently from each other, which can make them difficult for your employees to use and quite expensive for your organization. By using several tools, performance analysis also becomes a complex task to perform. Having to collect a large amount of data from several places and group them together so that they can provide an accurate portrait of your company is difficult. It’s time consuming for your employees and will take their time away from other important projects.

But did you know that there are tools that allow you to centralize all of your marketing, sales and customer service activities in one place? The Customer Relationship Management softwares (CRM) are designed to manage your contacts from the moment they first interact with your business. They are also meant to align your sales and marketing teams to propel your growth. In addition, this type of web-based platform generally offers the possibility of being customized in order to integrate with your internal applications, in particular thanks to APIs. This allows your employees to access all the information and tools they need in one place.